iPad – Good hype, Apple. Bad job, NYT
Steve Jobs showed the New York Times home page in the iPad at the launch. The newspaper had the world’s best marketing opportunity and they chose to do ... nothing.
You couldn’t get a better demonstration of the Big problem in the news media industry. To sell their material on tablets, they have to adjust all parts of their digital strategies. Consumers simply don’t use the tablet’s browser to get the same content free on the Web.